Feb 10,2023
Maximizing Efficiency: Using the OMS in Your Ecommerce Business
In our previous article, we explored the challenges that Direct Link encountered while attempting to establish a presence in the Chinese market. We also delved into the reasons behind Direct Link's choice of eTower as their logistics technology provider for cross-border e-commerce business between China and the global market. This week, we will concentrate on the solutions that eTower has offered to Direct Link and celebrate the successes we have achieved together as long-standing partners.
Founded in Sweden in 1986, Direct Link is a leading provider of e-commerce, communication, and logistics solutions, primarily in the Nordic region. In 2020, the company took a significant leap by collaborating with eTower, a SaaS platform under WallTech (Shanghai) Co, Ltd., to tackle the challenges of system integration, unstable system availability, and low response efficiency.
How eTower System Empowered Direct Link
The eTower system served as the bridge between Direct Link and its customers, fulfilling the need for system integration between clients and logistics suppliers.
“eTower offers a comprehensive suite of functional modules designed to enable multi-party collaboration throughout the entire logistics process. The system consists of more than 10 main modules like operational stations, account management, role management, financial management, and service configuration. Additionally, it has over 20 sub-modules covering tasks such as order placement, scanning, sorting, bagging, and dryline transportation.”
From the seller's dispatch to the buyer's receipt, eTower facilitates a seamless one-stop solution for cross-border logistics - including order placement, label printing, scanning, weighing, and packaging for outbound shipments.
eTower offers efficient and convenient operations under various order placement modes and label printing, satisfying a range of Direct Link's services and ensuring successful deliveries.
For foreign buyers purchasing goods from international e-commerce platforms, a streamlined process is the key.
With eTower, Direct Link significantly improved its efficiency in multiple facets of logistics, from the seller dispatching goods to the buyer receiving them. The platform accommodates various modes of order placement and label printing, fulfilling Direct Link's diverse service requirements and ensuring successful deliveries.
A Unifying Platform
The eTower system also integrates multiple last-mile resources, offering a unified entrance that makes it easier for senders to place orders using various services. As a result, Direct Link evolved from a limited, vertical domain to a highly adaptable business, fortified by reliable and powerful data analytics and reporting capabilities.
Additionally, eTower has now integrated over 60 state-level last-mile delivery carriers, offering a unified entry point and convenience for international shippers to place orders using different carriers’services on the platform.
As a result, with the aid of eTower, Direct Link has successfully launched its international parcel delivery service, and domestic postal service for various regions and states. eTower has also helped Direct Link to integrate with mainstream e-commerce platforms, such as Amazon, eBay, Wish, and more.
Real-World Results
Within 2020, Direct Link completed system integration with the majority of its local clients through eTower, taking a solid first step in the Chinese market.
This partnership resulted in overcoming multiple technical challenges, thereby swiftly facilitating Direct Link's entrance into the Chinese market.
Since initiating its partnership with eTower in July 2020, Direct Link's business has grown by 150% in less than a year.
At the recently concluded Parcel Post Expo from October 24-26, WallTech showcased its CargoWare and eTower product lines in collaboration with Direct Link, making a significant impact and establishing offline connections with many clients.
WallTech's stand at the 2023 Parcel+Post Expo in Amsterdam, the Netherlands
WallTech's marketing director - Katherine Zhao (left) and Direct Link's representative - Frido Brouwers (right)
Direct Link's representative (second from left), WallTech's CTO Jian Gong (first from left), CPO Alex Liu (first from right), and our client (second from right)
In the long run, Direct Link plans to continue its deep cooperation with the WallTech team on a system-level, aiming to offer its Asia-Pacific clients a more flexible and reliable integration system. WallTech is committed to ongoing technological innovation in logistics system technology, continually empowering Direct Link's global operations.
By addressing the intricacies of cross-border logistics, eTower has proved to be an indispensable partner for Direct Link. Our successful collaboration serves as a testament to the power of robust system integration in conquering complex markets.
About Direct Link
Established in 1986 with its headquarters in Sweden, Direct Link is a wholly-owned subsidiary of PostNord, the Nordic postal service. In 2020, the company expanded its operations to Shanghai. Leveraging its parent company's robust postal network in the Nordics, Direct Link has developed highly efficient, stable, and cost-effective e-commerce logistics solutions across multiple regions and countries. These solutions are designed to meet the diverse needs of e-commerce enterprises of all sizes. They provide a range of services, including cross-border delivery, returns management, customs clearance, and VAT handling. Direct Link combines flexibility and stability to customize various logistics solutions for its clients.
About eTower
As one of WallTech's flagship products, eTower is dedicated to providing collaborative software solutions for e-commerce logistics.
By integrating with eTower, all parties involved in the international or domestic e-commerce logistics chain can easily share data, leading to more efficient collaboration.
Since its launch in 2014, eTower has enjoyed nearly a decade of steady growth. It has now achieved platform-level integration with hundreds of global e-commerce platforms, ERP systems, transportation carriers, national postal companies, last-mile-carriers and courier companies.
It has also integrated with thousands of international e-commerce sellers and e-commerce platforms like eBay, Wish, AliExpress, and Amazon, processing millions of orders daily.
eTower's current core capabilities include integrated scanning, weighing, measuring, automated sorting line adaptation, intelligent warnings for package exceptions, and intelligent cloud data analysis.
eTower has a wealth of experience in helping clients transform from labor-driven to technology-driven digital operations, and from data-driven services to smart services.
For more information about eTowers latest solutions for parcel logistics management, please visit our website https://www.etowertech.com/parcel-logistics-management/
