Mar 21,2024
eTowerOne's New Functions in 2024: Multi-modal Transport
Space allocation is the core resource of any freight forwarding company. Many forwarders secure a batch of guaranteed space in advance and hold it in a “public pool,” aiming to sell it at premium rates during peak seasons.
However, space is not a static commodity—it has a short validity period. Sales teams must closely monitor cutoff times and ETD schedules while keeping track of dynamic changes, such as space being sold or released. Managing these complexities manually, especially for large-scale forwarders, presents several challenges:
01. Lack of Visibility & Risk of Double Selling
Traditionally, space managers maintain spreadsheets to track availability and manually update statuses (sold/unsold, released/unreleased). However, this method is prone to errors:
Sales teams often work with outdated information, leading to double-booking.
Clients may only discover their allocated space has already been used when picking up containers, causing operational disruptions, customer complaints, and potential loss of business.
02. Inefficient Collaboration & Delays in Space Return
Effective coordination between the marketing, sales, and operations teams is crucial, yet manual communication is slow and error-prone. Common issues include:
High communication costs and frequent misalignment of information.
Forgotten space releases when a booking is cancelled, resulting in lost sales opportunities or costly empty space fees.
03. Lack of Data-Driven Decision Making
Without real-time data, teams struggle to:
Identify which spaces are nearing the cutoff.
Track unsold capacity across specific routes, sailings, or vessels.
Analyze sales performance and profitability across different booking channels.
Without structured data, decisions rely on intuition rather than precise market intelligence, making resource allocation and business planning inefficient.
CargoWare’s Smart Space Management—Now Live!
To address these challenges, CargoWare introduces a dedicated Space Management Module with the following capabilities:
Real-time space inventory visualization
One-click space allocation
Automated status updates
Instant notifications for space returns
By providing full lifecycle visibility, CargoWare ensures optimal space utilization, reinforcing freight forwarders' competitive edge.
Key Features & Benefits
Real-time Visibility & Bulk Space Import
All space data from multiple sources is consolidated within the Space Cabin Management Module:
Space managers can bulk-import hundreds of bookings, including POL, POD, container type/quantity, vessel/voyage, SO number, MBL, and route codes—all within seconds.
Sales teams can access and market public pool spaces via the Sales Module or the CargoWare mobile app, allowing instant quoting and transaction processing.
Space managers can track allocation statuses, see which sales representatives have taken ownership, and monitor business linkage in real-time.
Anti-duplication safeguard: CargoWare automatically detects and prevents duplicate MBL or SO entries, ensuring data accuracy.
Seamless Online Space Allocation
CargoWare offers two flexible allocation methods:
1. Assign space to a sales rep while simultaneously creating a new business order.
2. Link available space to an existing business order, with advanced multi-criteria search capabilities.
Sales teams can easily update space details (e.g., SO number, ETD, pricing guidance, free storage days), ensuring synchronized visibility across the platform.
For enterprise-scale freight forwarders, CargoWare supports cross-region and cross-branch management, enabling centralized oversight of global space sales and distribution.
Automatic removal from the public pool: Once space is sold, it is linked to a business order and immediately removed from the Sales Module, preventing duplicate sales.
Automated Space Return & Reallocation
If a client cancels a booking, the system:
Instantly returns the space to the public pool for re-marketing.
Sends automated email/SMS notifications to space managers for immediate action.
Approval-based rollback: If an order fails internal approval, space managers can reclaim and reallocate the space with a single click.
Smart Filters for Priority Sales
CargoWare enables multi-dimensional filtering based on route, vessel schedule, container type, and more.
Sales teams can sort by ETD to quickly identify and prioritize urgent unsold space.
A dynamic summary in the interface shows real-time allocated and unallocated 20GP/40GP containers per vessel and departure date.
Company executives can gain a bird’s-eye view of space availability across all offices, leveraging precise booking/cancellation tracking and sales channel analysis to optimize pricing strategies and strategic resource allocation.
With data-driven intelligence, teams can adjust sales tactics, allocate company resources more effectively, and drive strategic growth, moving beyond intuition-based decision-making.
About WallTech
Founded in 2011, WallTech (Shanghai WallTech Information Technology Co., Ltd.) is a leading cross-border logistics SaaS provider.
Powered by AWS & Huawei Cloud, WallTech offers:
CargoWare: International Freight Forwarding Cloud Service
eTower: Cross-Border E-Commerce Logistics Collaboration Cloud
Serving freight forwarders, e-commerce logistics providers, manufacturers, traders, and retailers, WallTech helps businesses streamline complex, end-to-end international logistics operations with real-time data synchronization and automation.
With 13+ years of expertise, our open-platform ecosystem integrates seamlessly with warehousing, fulfillment, shipping, customs, insurance, and last-mile delivery networks. Through WallTech Family, we connect users with valuable resources, clients, and logistics partners, enabling them to focus on growth, efficiency, and profitability.
Join WallTech Family—where logistics professionals scale faster, cut costs, and drive operational excellence.
WallTech: Empowering Freight Forwarders with Intelligent Automation
At WallTech, we believe that freight forwarders’ time should be spent on high-value activities, not manual admin work.
From standalone tools to full-scale digital transformation, we focus on developing truly useful and time-saving productivity solutions, helping freight professionals automate repetitive tasks and maximize business growth.
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