Expanding Nordic Excellence into Asia
PostNord International is a renowned logistics provider specializing in e-commerce, communication, and logistics solutions across the Nordic region. Boasting a significant presence across Sweden, Denmark, Norway, and Finland, PostNord International offers dependable and efficient parcel delivery, warehousing, and distribution services. As business volume surged in 2019, the company aimed to expand its services into the Chinese market, seeking to establish a solid logistics network to cater to the growing demand for cross-border e-commerce.
Navigating China's Complex Market Landscape
When entering the Chinese market, the company encountered the challenge of synchronizing its systems with those of local logistics partners, a critical step for ensuring seamless cross-border e-commerce operations. Moreover, the existing technical infrastructure presented obstacles, requiring a powerful solution to maintain high availability and efficiency.
Leveraging eTower for Seamless Cross-Border Logistics Operations
To enhance its operational capabilities in response to the mounting demand and address these challenges, PostNord International partnered with WallTech in April 2020, leveraging eTower platform, a comprehensive logistics management system designed to optimize cross-border e-commerce operations.
With eTower’s strong partnership base in China, PostNord International was able to integrate its services swiftly and efficiently, overcoming its challenges with:
Comprehensive Functionality: Over 10 major modules and 20 minor modules covering all logistics processes from order placement to final delivery.
Seamless Integration: Smooth integration with Chinese logistics partners, including international shipping companies and major e-commerce platforms like eBay, Wish, Amazon etc.
Improved Collaboration: Real-time data sharing among all stakeholders, enhancing communication and ensuring timely deliveries.
"eTower has a solid customer base in China, which made our integration faster. Their service team also consistently responds promptly to various needs." - PostNord International Project Leader.
Optimized for Scalability and Security with AWS
Hosted on Amazon Web Services , eTower delivers a scalable, secure logistics solution, reducing latency while enhancing real-time collaboration. The platform adjusts resources dynamically during peak periods to maintain performance, while AWS's encryption and access management ensure data security and reliable operations.
Driving Business Growth and Market Penetration
eTower’s established presence in China facilitated a rapid and efficient business transition. PostNord International was able to achieve seamless integration and enhancing communication across its logistics network. The positive experience and responsive support team further solidified the partnership, leading to the adoption of eTower by PostNord International's U.S. division in 2021.
Increased Parcel Volume: Over 500,000 parcels were processed through eTower, with PostNord International’s business growing by 1.5 times.
Rapid Market Penetration: PostNord International quickly established a strong presence in China, completing system integrations with most local customers in a short time.
Service Expansion: The company launched new services like Global Postal and Nordic Domestic, integrating with global platforms such as Wish.
The successful collaboration between PostNord International and WallTech also promoted co-marketing between the two companies at events like the 2023 Parcel + Post Expo in Netherlands, jointly serving more more and more logistics customers.
PostNord International's successful expansion into China, powered by eTower platform, showcases the importance of strategic partnerships and advanced technology in overcoming market entry challenges. The collaboration has positioned PostNord International for continued growth and innovation in the Asia-Pacific region.
About PostNord International
PostNord International is a global logistics enterprise that specializes in customized delivery solutions. With a primary focus on cross-border shipping, PostNord International offers services that include parcel distribution, direct mail, and order fulfillment. The company capitalizes on its expertise to connect businesses with customers worldwide, ensuring efficient and reliable deliveries. PostNord International benefits from a robust network and decades of experience, enabling them to offer tailored logistics solutions that meet the specific needs of their clients.
