In April 2020, WallTech announced a significant partnership with Direct Link, a wholly-owned subsidiary of PostNord, Sweden's leading provider of e-commerce and logistics solutions. After three months of meticulous design, development, and testing, the system was successfully launched on July 28, 2020. This partnership marks Sweden Post’s seamless integration into eTower’s platform, enabling end-to-end digital connectivity for cross-border e-commerce parcel services. PostNord now joins the ranks of other national postal customers like Australia Post, Japan Post, and Netherlands Post on the eTower platform.
eTower: A Powerhouse in Cross-Border E-commerce Logistics
As one of WallTech's flagship products, eTower is dedicated to providing collaborative cloud services for cross-border e-commerce logistics. By connecting to eTower, all stakeholders in the logistics chain can effortlessly share data, work more efficiently, and optimize their operations. Since its inception in 2014, eTower has grown into a robust platform, collaborating with hundreds of shipping companies, airlines, national postal services, express delivery firms, freight forwarders, customs clearance agencies, and cross-border e-commerce ERP systems worldwide. The platform also supports thousands of cross-border e-commerce sellers and major platforms such as eBay, Wish, AliExpress, and Amazon, with the capacity to process millions of orders daily.
eTower is equipped with core capabilities such as scanning and weighing integration, automatic sorting line adaptation, intelligent parcel status warnings, and advanced cloud data analytics. These features allow eTower to transform traditional logistics services into intelligent, data-driven solutions.
Direct Link’s Role in the Partnership
Direct Link, established in 1986 as part of PostNord, specializes in cross-border parcel delivery services on a global scale. Through this collaboration, Direct Link has launched its international parcel delivery service, Global Postal, and the domestic postal service, Nordic Domestic, in the Nordic region via the eTower platform. This integration enabled Direct Link to quickly connect with global cross-border e-commerce platforms like Wish.
eTower has empowered Direct Link by providing customized consulting services, a flexible and comprehensive modular system, and high-quality resource channels from established large-scale service providers. This collaboration not only enabled Direct Link to achieve rapid digital integration of its cross-border e-commerce parcel services but also helped enhance its core business capabilities in parcel distribution, warehousing, and agency distribution across various regional markets.
About WallTech
WallTech is an industry leader in the research, development, and operation of international logistics SaaS cloud service platforms with two flagship products: CargoWare, an international freight forwarding software cloud service platform, and eTower, a cross-border e-commerce logistics collaborative cloud service platform. WallTech also connects with thousands of cross-border e-commerce sellers and major platforms like eBay, Wish, AliExpress, and Amazon. By accessing WallTech, users can seamlessly integrate into the global logistics ecosystem and stay ahead in the fast-evolving world of cross-border e-commerce.
About Direct Link
Founded in 1986 as part of PostNord, Direct Link is a leading provider of cross-border parcel delivery services. Headquartered in Sweden, Direct Link operates offices in key markets including the United States, the United Kingdom, Germany, Poland, Australia, China, and Singapore. The company’s core services include express delivery, warehousing, and marketing, all designed to support the growing demands of the global e-commerce market.
